case_study / survive_the_z

Survive the Z: full event digital ops

A live event in Woerden, Netherlands. Client: Paula Hernández.

The problem

Paula was organizing a zombie-survival event. Manual signup coordination, inconsistent email deliverability, fragmented ticket flow. The digital operation was eating her capacity to actually produce the event.

Survive the Z marketing site hero — The public marketing site at survivethez.com.

What got built

Marketing site with the tone of the actual event
Multi-step volunteer intake with automatic returning-volunteer recognition
ARG-style email newsletter system with scheduled sends
Production-grade deliverability (SPF + DMARC)
Three-layer fail-safe on the volunteer form: primary database, spreadsheet mirror, email notifications

Outcomes

2,445visitors

76%engaged past the fold

451ticket clicks

107subscribers

45volunteers

84.8%quiz completion

90+tickets sold

Want something like this for your event?

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